| Definition:
This component includes the company's relationship with
existing and potential clients/customers, its knowledge
of changing needs and opportunities in the market, the
way it identifies and reaches its clients/customers,
the quality and speed of service it provides, marketing,
advertising, and the selling and management skills its
possesses.
We
deliver consulting by:
- Examining
management's assumptions, perceptions, predispositions
about the market, and determine to what extent they
are valid.
- Using
one or more of the following marketing strategies:
Use, improve -- marketing materials; advertising;
trade shows; direct mail; market research; public
relations; etc.
- Using
one or more of the following sales strategies: For
Sales staff -- increase their selling time, increase
their numbers, increase their knowledge, skills;
engage sales reps, distributors; enhance customers'
knowledge of what's offered; etc.
- Expanding
your business within the segments that you serve;
or expand into other segments; or expand your geographical
area; or change the % of sales you make within your
existing client base, segments, or geographical
areas.
- Determining
what the competition has going for it, and then
exceed them.
- Evaluating
new opportunities in the market--in terms of acquisitions,
new products/services, collaborations with others,
etc.
- "Attracting"
the market - by immediately implementing cleanliness
& organizing work to the next highest level;
and by managing your finances better.
- Determining
what your unique strengths are, and incorporate
this information in your marketing and sales efforts
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