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Interested
in doing a marketing research project, but don't know
where to begin?
Or maybe you know exactly where to begin but want
to see if we'll handle your marketing research project
with the care and thoroughness you need. Maybe you're
somewhere in the middle. Whatever category you're
in, Batard & Partners can help. Not only do we
have the processes, technologies and expertise to
provide a custom marketing research solution to meet
your needs; we'll show you exactly how we do it, from
beginning to end.
We take great pride in our aggressive commitment to
quality. That's evident throughout all phases of our
project work -- from proposal preparation and study
design through the final presentation of results and
recommendations.
Our first step is to understand the question(s) you
need to have answered. Then we work with you to identify
and outline the marketing research project objectives
and define the size and source of the survey sample.
Next, we determine the most appropriate marketing
research methodology. Our innovative and actionable
design approaches ensure your study is customized
to meet the unique needs of the project.
Our second step is questionnaire development. Surveys
are designed with your marketing research objectives
in mind. We make sure the questions address the needs
of the project and all surveys are pre-tested to confirm
the survey, instructions and procedures are set up
appropriately.
Our third step is to coordinate data collection. Whether
the data is collected via phone, in-person, through
the Internet or by using qualitative research, your
marketing research studies are continuously monitored
by our research team to ensure accuracy.
Our fourth step is to analyze the data. Once collected,
we utilize our extensive statistical and analytical
expertise to transform the data into clear, concise
and actionable information. We clearly summarize and
explain the key findings and recommend a course of
action.
Our fifth and final step is to report our results
to you. Our clients have come to rely on our reporting
capabilities. Whether it's providing presentation-ready
materials, formatting reports to meet your internal
standards or delivering reports via your choice of
media, we make every effort to give you the insight
you need in the format you want.
At a time when corporate marketing research staffs
are being reduced, increased market competition requires
even more effective, actionable marketing research
for an organization to remain successful.
At Batard & Partners, we understand the challenges
you face and tailor our services to meet your needs.
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