One of the major differences between Batard & Partners and other marketing research firms is the fact that we don't use "canned" or "black box" approaches to solve your business problems. We custom tailor the project to address your specific issues, which results in cost-effective answers to your questions.

Batard & Partners adds value with sophisticated and innovative marketing research study design customized to meet your needs. We place heavy emphasis on defining the objectives of the study upfront. Once the marketing research objectives are clearly defined, we then design the most appropriate research program to address them. We bring the combined strength of experience, leading edge technology and a dedication to executive personal to every aspect of marketing research.

Each marketing research study is designed with your business objectives in mind. Batard & Partners does not offer off-the-shelf solutions that can be used for any type of marketing research project. We believe in customizing each marketing research project to your unique needs. This customization includes outlining the marketing research objectives, defining the size and source of the survey sample and determining the most appropriate research methodology.

Our marketing research is designed to gather information that is clearly focused to help you make better business decisions. The design centers on the action to be taken as a result of the study. This means that the focus is not on the questions being asked, but on the decisions that have to be made. Too often the questions being asked are either not the right questions, or are not tied strongly enough to the critical decision issues.

The study questionnaire is meticulously developed after extensive discussions with the client. Then it is exposed to rigorous testing to ensure proper question wording and flow. Finally, the document is edited and rewritten until Batard & Partners can guarantee it is the best instrument to gather information to meet the marketing research study objectives.