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Effective
market research is essential to properly identifying
and assessing growth opportunities.
Learning about your target markets before you start
can save time, money and wasted effort!
To that end, we have the expertise to perform a wide
range of market research services. We have the expertise
to provide a wide range of market research services.
Through our local partners and agents, we are capable
of doing broad-based, quantitative research studies
using all available mediums such as the internet,
email, phone, fax, direct mail through our executive
network.
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Actual
research methodologies utilized depend on the
specific requirements and project objectives.
Because of our industry focus, we can design
and implement research programs that are relevant
and properly focused. Some examples of the types
of research we have done include:
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- Customer
Satisfaction Research
- Buyer
Analysis
- Brand/Image
Studies
- Competitive
Analysis
- Market
Segmentation Research
Market
Research Delivery
- Conducted
research to identify potential new product/market
segments for a paper and board producer that would
provide additional growth opportunities
- Conducted
research across the printing industry supply chain
to identify future technology changes and how these
changes will impact the demand for paper
- Surveyed
paper mill customers of a major chemical producer
to benchmark customer loyalty and relative strength
of the company's customer relationships
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Researched
the dynamics of a targeted market segment to determine
the feasibility of a possible market entry
- Researched
the preferences and needs of market pulp buyers
to identify emerging trends and identify new positioning
opportunities
- Surveyed
specialty paper converters to assess the relative
performance of paper suppliers and identify positioning
opportunities.
1.
Competitive analysis:
We understand the strength and structure of your competition
which will help you to decide for your business model
and to allocate resources. We deliver crucial elements
of the business model:
- Identify the companies that are operating in your
target markets
- Determine their relative market position
- Develop a profile of the primary competitors, including
their strengths and
- weaknesses
- Describe how they conduct their business, e.g. are
they selling direct or going
- through channels; What
is their target market; have they established any
strategic
- alliances
2. Market research
We conduct a detailed analysis of the potential in
specific markets, including:
- An estimate of the number of companies that could
be prospects for your particular
- technology
- Identifying and profiling the actual prospective
companies
- Detailing the possible partner opportunities that
exist, including resellers,
- distributors, potential
OEM, partners, systems integrators, and organizations
with
- synergistic services.
These
will be prospective partners whose own sales activities
and relationships with targeted clients can be leveraged.
3.
Strategy development
We determine the most effective way to reach your
target market goals. We help you to analyze your objectives,
review budget, and determine market priorities. We
help you to be prepared as a VENDOR, whether the decision
has been made to go direct or to work through a channel
of some kind. International or local end users and
potential channel partners will know right away if
a company has made a commitment to its international
or local development program, and is less likely to
take a vendor seriously if it is apparent that they
really don't know what they are doing. So, we help
you to establish processes and procedures to prepare
yourselves for the challenges of selling and these
can be grouped in several categories:
- Industry target segments
- Enterprise target accounts
- Timing
- Channel Options
- Revenue Objectives
- Pricing, payments and discounts
- Ordering, shipping and returns
- Management buy-in
- Resources
- Marketing support
- Translation and localization
- Integration issues
- Trademark registration
- End-user license
- Legal contracts
- Reseller & Distribution agreements
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