Take advantage of our selection of business development program services.
You can choose a module according to your exact needs and budget.

Each program is structured to address small, mid and large size organizations to suit each of their different business goals and objectives.

All business segments are profit and loss oriented. Our primary focus is therefore the cost and quality of services delivered to the "front end" of your business.

The "front end" of your company concentrates on:

• Developing a marketing and sales strategy
  
• Increasing revenues through penetrating strategic accounts
  
• Establishing both local partnerships and global alliances
  
• Reducing "time to market" by a "top down approach"!

To meet your "front end" goals and objectives we have segmented our programs by business model - each reflecting the needs of small, medium or large enterprises - that serve as a basis for business development.

Branding Program

• Brand identity
  - We deliver "brand DNA", core values, personality of your company and products
  
• Brand positioning
  - We deliver desired perceptions, competitor's positioning,
  
• Building brand strength and brand width
  
• Marketing communications that support your brand (web, print, video, etc.)

Segmentation Program

• Segment determination by profit analysis
  
• Parameters: What market needs to be segmented?
  - Geographic area
  - Product or service
  
• Market mapping: Who are the people in the market we target?
  
• Market Segmentation
  
• Understanding customer requirements

Industry Modeling Program

• Product modeling and design (vertical)
  
• Account, market and decision maker selection
  
• Pricing Determination
  
• Marketing Activities, including
  - Communication strategy
  - Campaigns (advertising and promotion)
  - Co-branding
  - Public Relations (press and investor)

Pricing Program

• Pricing Constraints (regulation, competition)
  
• Objectives (costs, capital profitability)
  - Pricing determination - demand and cost
  - The customer and pricing
  - Competition and competitive pricing strategies
  - Product life cycle

Competitive Analysis Programs
Program A (deliver seven steps)

• Identification of major competitors
  
• Anticipation of competitors' new product introductions
  
• Positioning of R&D program for strategic advantage
  
• Positioning of structure for strategic advantage
  
• Identification of key inventors working for your competition
  
• Identification of new entrants (pioneers and imitators)
  
• Competitive Analysis and product positioning
  1. Changes in R&D during recent years
  2. Changes in business direction
  3. Structure of the organization
  4. Financial Statement
  5. Target Markets
  6. Pricing
  7. Functionality Coverage (product)
  8. Market Research (what are the perceptions of your company and product/service)

Program B (deliver three modules)
- Matrix product Analysis
- SWOT analysis
- Competitive advantages Program

Research program

- Market Research
- Industry Segment Research
- Account Research
- People profile and background