We have achieved success using different strategies with a "top down approach", and from these experiences we have developed "executive process" and "best practices" that can be of benefit to most companies that are entering new markets for the first time, or that need help improving the operations they have already established at the international level.

Developing business development strategy and expanding business locally or internationally can be an exciting and rewarding process for growing companies. When it is done properly it will lead to higher profit margins, wider recognition of the company and ultimately a higher market value for the enterprise.

When companies expanding their business operations they do it three times, the first time is when they develop a channel that does not perform as well as expected; the second is when they learn from their mistakes and improve the performance of their distribution network; and the third time is when they establish their own offices to
sell direct.
The path to business development success for companies that do succeed, there is a clear path to success that they follow:

• Thinking through the rationale for expanding business
• Deciding on a strategy and putting the right processes in place
  
• Selecting well known profile of people who understand local practices
  
• Implementing the selected strategy
  
• Maximizing the results
  
• Setting up a company-owned subsidiaries

Batard & Partners responds to the critical success factors to our clients by:

• Targeting specific high-profile corporate, strategic and dedicated accounts,
  
• Identifying projects, decision making processes, business planning and budgets
  
• Developing distribution channels locally through OEM, Distributor, VAR, ISV, Integrators....
  
• Establishing strategic and global partnerships,
  
• Defining pricing strategy, business models and local business policies,
  
• Recruiting sales forces and technical project leaders,
  
• Developing brands - identity, awareness, positioning...
  
• Auditing, benchmarking products implementation according to specific country regulation and user needs
  
• Researching and finding client sites for product prototyping and beta testing,
  
• Developing your sales and technical skills with general and industry-specific training....
  

Reduce your risk exposure and expenditure

If you are thinking of setting up a local office to attack a new market and begin to grow the business, our go-to-market services are a low-risk alternative.

By mandating us to develop revenue-bearing relationships first, you can get a head start on penetrating a new market. Later, when your distribution channel is developed, client and prospect list established, and all legal and financial arrangement completed, you can reap the benefits of our work and grow your business on solid ground.
Using this model, a company can save a huge amount of money and decrease its risk and exposure. This model can be implemented throughout the world with the same efficiency and effectiveness.

Market or New Market Sector Development - Capitalize on new opportunities

If your company already has local operations, we can help you capitalize on opportunities in new, untried market sectors. These services are invaluable for companies that don't want local teams taking their focus off established markets,
but at the same time, wish to explore new opportunities.

Our access to key decision-makers and product strategists helps firms move quickly. When dealing with a top-down decision-making structure, this is a significant competitive advantage.